Hello there! I’m
Sean Berg,
a senior UX Designer at Workday
Strategic senior UX designer and problem solver, turning complex challenges into meaningful product experiences through research, technology, and insight.
SKILLS
Areas of Knowledge
AI Design
Exploring AI capabilities to create intelligent, useful, and human-centred experiences.
Strategic Problem Solving
Uncovering complex problems, challenging assumptions, and shaping meaningful solutions.
UX Research & Insight
Turning deep research and user insights into evidence-based design decisions.
Data-Driven Design
Using data, behavioural insights and metrics to guide design decisions.
Cross-Functional Collaboration
Bringing design, engineering, and product to turn ideas into practical solutions.
Technology & Innovation
Exploring emerging tech and translating its potential into product value.
MOST RECENT UX DESIGN WORK
My Portfolio
Please contact me for access to my password protected most recent portfolio!
20+ YEARS OF EXPERIENCE
About Me
Professional Profile
Overview
Strategic Design Leader with over 20 years of experience bridging the gap between user needs and business goals. Expert in navigating complex enterprise ecosystems (Workday), global financial innovation (Mastercard Labs), and entrepreneurial ventures. NN/g Certified with a specialty in UX Management (certification ID: 1031727), focused on scaling design maturity, mentoring high-performing teams, and delivering high-fidelity prototypes at speed.
Core Expertise
- Strategy: Design Ops, UX Strategy, lean startup, design sprints, information architecture.
- Leadership: Design management, stakeholder management, mentorship, cross-functional collaboration.
- Tools: Figma, Adobe CS, design systems, rapid prototyping, usability testing, AI tools (Claude, Gemini, Lovable, Cursor).
AI & Emerging Tech
- Generative UI/UX: Designign for LLMs, prompt engineering for interfaces, AI-assisted content workflows.
- Agentic workflows: Mapping user journeys for autonomous AI agents and “human-in-the-loop” feedback systems.
- AI tutoring & personalisation: Scaling adaptive learning paths and real-time AI pedagogical assistants (Sana/Workday).
- Ethical AI design: Implementing transparency, explainability, and bias mitigation in automated decision-making.
Work Experience
Senior UX Designer
Workday (2022 – present)
IRELAND
Senior UX Designer for the Workday Learning powered by Sana core product suite.
Product Design Manager
Mastercard Labs (2015 – 2022)
IRELAND
Design lead for Labs as a Service (LaaS), driving innovation for global Tier-1 clients
Consultant Lead UX Designer
CR2 (2015 – 2015)
IRELAND
UX consultant for desktop to mobile migration for BankWorld Internet Banking solution.
Consultant Lead UX Designer
CapSo (2014 – 2014)
IRELAND
UX consultant for Series A funding round, bringing initial consultation and providing direction for future of fintech startup company.
Co-Founder and Lead UX Designer
xCake (2008 – 2014)
BRAZIL
Co-founded the custom WordPress theme designer company before selling in 2012 and providing guidance as interim consultant.
